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Keywords: Banking
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Journal Articles
Measuring and managing brand equity: A study with focus on product and service quality in banking
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International Journal of Quality and Service Sciences (2010) 2 (3): 300–316.
Published: 19 October 2010
...Anne Martensen; Lars Grønholdt Purpose A strong brand is among the most valuable intangible assets for any company. This paper aims to provide empirical evidence of a brand equity model and illustrates the application of the model on a Danish bank. Design/methodology/approach The conceptual...
