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Keywords: Brand image
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Journal Articles
International Journal of Quality and Service Sciences (2025) 17 (2): 267–283.
Published: 26 May 2025
... and CSR congruence as a moderator to examine the impact of CSR on consumer brand advocacy, brand image and brand commitment in retail banking services. Design/methodology/approach The sample of 391 Indian retail bank clients served as the source of the responses for this descriptive study...
