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Keywords: Chatbot anthropomorphism
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Journal Articles
International Journal of Quality and Service Sciences (2025) 17 (2): 168–194.
Published: 15 April 2025
...Nadia Sfar; Mariem Sboui; Ons Baati Purpose This study aims to investigate the effect of chatbot anthropomorphism on chatbot acceptance, initial trust, customer experience and chatbot usage intention. Design/methodology/approach Data were collected through an online survey. A sample of 369...
