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Keywords: Conversational AI
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Journal Articles
International Journal of Quality and Service Sciences 1–24.
Published: 06 July 2026
...Ree Chan Ho; Muslim Amin; Irfah Najihah Basir Malan; Chee Hoo Wong Purpose The purpose of this study is to examine the influence of customer engagement derived from conversational AI chatbot and explain what drives the customer learning process in achieving desirable financial behavior for Gen Z...
