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Keywords: Corporate branding
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Journal Articles
Co‐creating value in sponsorship relations: the case of the Royal Swedish Opera
Available to Purchase
International Journal of Quality and Service Sciences (2010) 2 (1): 113–127.
Published: 23 March 2010
... an organization learns. To maximize the benefits from knowledge transfer, management has to decide from whom to learn and the form in which learning should take place. Sponsorship Value analysis Corporate branding Sweden Opera Corporate sponsorship started to grow in Sweden in the 1980s and has...
