...Margareta Karlsson; Rickard Garvare; Karin Zingmark; Birgitta Nordström Purpose – The use of the customer concept and ways of interacting with customers in support functions are relatively new areas of interest for public organizations. The purpose of this study is to describe the development...

...Salim Moussa; Mourad Touzani Purpose This article aims to: conceptualize customer‐service firm attachment; as well as to propose a theoretical framework that provides insights into the formation and development of affectionate ties in customer‐service firm relationships. Design/methodology...