... these goals. By modeling the linkages between after-sales service, service quality, customer attitude and purchase intention, this study aims to understand how customers perceive after-sales service in decision-making in kitchen appliance industry. Design/methodology/approach Through purposive sampling...

... respondents, Taiwanese respondent, and both combined. © Emerald Group Publishing Limited 2014 Indonesia and Taiwan Customer attitude Customer knowledge Customer purchase Behavior Environmental concerns Organic rice Globalization of food markets has triggered concern about food quality...