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Keywords: Customer experience management
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Journal Articles
International Journal of Quality and Service Sciences (2026) 18 (2): 359–380.
Published: 19 March 2026
... experience management Literature review National Science and Technology Council 109–2410-H-034 –011 This study was supported by the National Science and Technology Council (No. 109–2410-H-034 –011). Service atmospherics has reemerged as a central theoretical and managerial frontier...
Includes: Supplementary data
