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Keywords: Customer participation
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Journal Articles
Marketing platform products for successful customer outcomes: an empirical investigation of project process integration
Available to Purchase
International Journal of Quality and Service Sciences (2022) 14 (3): 349–367.
Published: 09 February 2022
... Performance measures Customer participation Information processing Leadership behaviours Increasingly, firms develop product platforms as a means to achieve their competitive advantage (e.g. cost reduction, market access and use of collaborative project teams) (Muffatto and Roveda, 2000 ; Lager...
Journal Articles
Customer reciprocity in greening: the role of service quality
Available to Purchase
International Journal of Quality and Service Sciences (2022) 14 (2): 238–257.
Published: 14 December 2021
... limited to customer traits (such as green attitude) as an antecedent to CCB (van Tonder et al., 2020). While customer trait is an important construct in requiring voluntary customer participation, it remains a construct that the firm has no control over. What antecedents of CCB can the firm...
