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Keywords: Customer value co-creation
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Journal Articles
Can gamified e-service quality improve customer value co-creation and relationship quality in e-retailing?
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International Journal of Quality and Service Sciences (2024) 16 (2): 145–166.
Published: 18 March 2024
...Reihaneh Alsadat Tabaeeian; Majid Mohammad Shafiee; Azarnoush Ansari Purpose This paper aims to investigate the effect of gamified e-service quality (GE-SQ) on customer value co-creation, relationship quality and purchase intention in e-retailing. Design/methodology/approach A questionnaire...
