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Keywords: Drivers
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Journal Articles
International Journal of Quality and Service Sciences (2013) 5 (3): 337–359.
Published: 30 August 2013
... firm. They offer a conceptual framework that assumes that customer satisfaction, service quality, customer trust towards the service firm and its personnel, customer‐firm image congruence, and positive emotions felt during the service experience are the main drivers of customer‐service firm attachment...
