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Keywords: Dual path value model
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Journal Articles
From AR quality to loyalty: loyalty model for AR mobile fashion applications
Available to Purchase
International Journal of Quality and Service Sciences (2025) 17 (2): 284–304.
Published: 21 May 2025
... by integrating the quality-satisfaction-loyalty model and the dual path value model. Design/methodology/approach This study involved 432 active AR users in fashion applications, who were analysed using structural equation modelling. Findings The findings confirm the integration of the quality...
