...Paisarn Muneesawang; Kritcha Yawised; Darlin Apasrawirote Purpose The aim of this study is to comprehensively investigate, analyze, and articulate a cohesive strategic plan for immersive marketing, intricately interconnecting with content marketing, e-commerce, electronic payments, and engagement...

... a classification framework that highlights the main gaps in the current literature and provides guidance for future research in the region. The rapid growth of e-commerce and the increasing importance of online services have prompted the need for managers to understand what consumers value most in online...

... quality (SQ) (online and offline) influences such voluntary customer reciprocity in greening. Design/methodology/approach This study used a virtual survey among 400 customers of e-commerce firms that have adopted greening practices requiring customer engagement and regressions were used to test...

...Ιoannis Tzavlopoulos; Katerina Gotzamani; Andreas Andronikidis; Chris Vassiliadis The quality assessment of e-commerce services is of particular research interest, as it has been widely found that quality is directly linked to customer satisfaction and loyalty, which in turn leads to improved...

...Anil Bilgihan; Jay Kandampully; Tingting (Christina) Zhang Purpose – New developments in e-commerce and m-commerce technologies along with the wide adoption of mobile devices and social media have enabled companies to enhance customers’ shopping experiences and their interaction with brands...

...: H1. TR positively influences the SQ-SSTs. According to Oliver et al. (1997) , satisfaction is the overall psychological state following the appraisal of the consumer experience against prior expectations. In the e-commerce context, Wang et al. (2001) proposed...