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Keywords: EWOM
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Journal Articles
International Journal of Quality and Service Sciences (2026) 18 (5): 1–25.
Published: 02 February 2026
... BY 4.0 licence. EWOM Perceived justice Repurchase intention Satisfaction Service recovery Service recovery attributes Trust Exceptional customer service is a key differentiator in competitive service markets (Homburg et al., 2017). However, achieving consistently high...
