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Keywords: Eco-labels
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Journal Articles
Going green, paying more: the relationship between trust in green labeling, green perceived value and price premiums
Available to PurchaseAidatu Abubakari, Mohammed Majeed, George Kofi Amoako, Kwame Simpe Ofori, George Oppong Appiagyei Ampong
International Journal of Quality and Service Sciences (2025) 17 (3): 381–404.
Published: 14 August 2025
... theory Trust in green labeling Eco-labels Green perceived value Willingness to pay more Spence (1973) posits that consumers rely on observable signals to infer product quality, particularly when specific attributes (e.g. sustainability) are not immediately verifiable. A favorable green...
