... value dimensions, namely, efficiency, service excellence, visual appeal and gamification affect perceived value, which in turn predicts continuous usage intention. In addition, promotion is examined as a moderator on the link between perceived value and the continuous usage intention. Design...

... to a good customer experience (Sivakumar et al., 2022). Online customer experience E-trust Gamification E-loyalty Net promoter score E-satisfaction Financial performance Digital bank in India About 70% of account owners in India are yet to use payment cards, mobile phones...

... behavioral consequences. Moreover, the study proposes and validates a theoretical framework based on GE-SQ, value co-creation and customer relationship quality. This study provides insight into using gamification as a practical tool in the e-retailing industry. With the rapid growth of access...

... CE with the service profit chain model. This study also fills the gap to understand the use of “gamification” in technology-driven banking services to enhance CE. Finally, an integrative framework is proposed to link technology-related factors (digital banking clues and gamification), customer...

... 4.0. Total quality management Operations management Gamification The concept of participation can be traced to early experiments in shop committees, and the main method of employee participation was through suggestion systems (Porter, 1905 ; Tarbell, 1916 ; Alford, 1919). Lillian Gilbreth...