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Keywords: Green perceived value
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Journal Articles
Going green, paying more: the relationship between trust in green labeling, green perceived value and price premiums
Available to PurchaseAidatu Abubakari, Mohammed Majeed, George Kofi Amoako, Kwame Simpe Ofori, George Oppong Appiagyei Ampong
International Journal of Quality and Service Sciences (2025) 17 (3): 381–404.
Published: 14 August 2025
...Aidatu Abubakari; Mohammed Majeed; George Kofi Amoako; Kwame Simpe Ofori; George Oppong Appiagyei Ampong Purpose This study aims to evaluate the idiosyncrasies of consumer behavior in the context of green products. It examined the relationship between trust, green perceived value and price...
