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Keywords: Kitchen appliance
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Journal Articles
International Journal of Quality and Service Sciences (2024) 16 (3): 413–431.
Published: 12 August 2024
... these goals. By modeling the linkages between after-sales service, service quality, customer attitude and purchase intention, this study aims to understand how customers perceive after-sales service in decision-making in kitchen appliance industry. Design/methodology/approach Through purposive sampling...
