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Keywords: Market culture
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Journal Articles
International Journal of Quality and Service Sciences (2021) 13 (2): 198–215.
Published: 17 May 2021
... culture and market culture are all positively and significantly linked to PsyCap. The relationship between IIB and PsyEmp is also mediated by PsyCap. Originality/value This study extends the knowledge of PsyCap in the context of the HE sector. For managers, the study highlights the importance...

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