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Keywords: Marketing automation
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Journal Articles
Sujood, Amit Kumar, Shuchita Singh, Nidhi Srivastava, Arpita Srivastava, Amrita Jain, Mohd Ayaz, Priya Solomon, Atul Kumar
International Journal of Quality and Service Sciences (2026) 18 (3): 521–550.
Published: 29 April 2026
... Licensed re-use rights only Artificial intelligence Marketing strategy AI-powered marketing Strategic marketing Marketing automation AI ethics Marketing strategies have evolved over a period of time with the development of artificial intelligence (AI) for better customer engagement...
