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Keywords: Methodology
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Journal Articles
International Journal of Quality and Service Sciences (2021) 13 (2): 282–299.
Published: 21 May 2021
... and experiential, based on differences in actors’ conceptions of quality. This paper aims to resolve the tension caused by these competing views and propose an appropriate method for future research in the area of quality. Design/methodology/approach In many studies, researchers have attempted to understand...
