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Keywords: Mobile apps
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Journal Articles
Banking “on-the-go”: examining consumers’ adoption of mobile banking services
Available to Purchase
International Journal of Quality and Service Sciences (2018) 10 (3): 279–295.
Published: 28 August 2018
... Limited 2018 Emerald Publishing Limited Licensed re-use rights only Mobile technology Mobile apps Mobile technology has been recognized as a fast-growing business opportunity by both academics and practitioners. As an innovative and competitive marketing tool in offering services...
