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Keywords: Moderated mediation
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Journal Articles
International Journal of Quality and Service Sciences (2025) 17 (2): 267–283.
Published: 26 May 2025
...Mobin Fatma; Imran Khan Purpose This study aims to identify the wide scope of corporate social responsibility (CSR) in brand-related consumer outcomes and to map its effect on CSR congruence. This study proposes a moderated mediated mechanism that combines brand identification as a mediator...
