... engagement during the production of services in a modular innovation. Modularity can be used to explain the structure and relationship in services innovation. The authors explore the theory of modularity focussing on the context of consumer engagements. They adopted ideas from product modularity...

...Nofie Iman Purpose – The literature on modularity is extensive, but most research has been concerned with the manufacturing sector and much less with the service sector. The purpose of this paper is to investigate the existing research, to provide a critique of the empirical literature on service...