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Keywords: Online customer experience
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Journal Articles
Journal Articles
International Journal of Quality and Service Sciences (2016) 8 (1): 102–119.
Published: 21 March 2016
... anytime, anywhere. The purpose of this paper is to develop a theoretical model for a unified online customer experience by drawing from related literature on consumer behavior in the online contexts. Design/methodology/approach – By synthesizing extant consumer behavior and e-commerce literature...

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