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Keywords: Opera
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Journal Articles
Co‐creating value in sponsorship relations: the case of the Royal Swedish Opera
Available to Purchase
International Journal of Quality and Service Sciences (2010) 2 (1): 113–127.
Published: 23 March 2010
.../approach The paper is longitudinal and based on data from the Royal Swedish Opera and relationships between the Opera and three sponsors. The paper combines participant observation with interviews during a three year period. It is inspired by theory from many areas, in particular from relationship...
