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Keywords: Postpurchase
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Journal Articles
International Journal of Quality and Service Sciences (2024) 16 (1): 120–143.
Published: 16 February 2024
... differently to others’ feedback (positive and negative/verbal and nonverbal), the author investigates potential moderating factors of the impact of feedback on consumer’s emotions in a postpurchase context. Design/methodology/approach A qualitative study was conducted using the method of semistructured...
