... significant factors relevant to perceived service quality: safety, confidence, and physical evidence. © Emerald Group Publishing Limited 2012 Customer perceptions Dimensions of quality Product quality Service quality Customer services quality Quality Quality is a broad...

... model is founded on a customer‐based approach to brand equity. The model links customer‐brand relationships to rational and emotional brand responses, which are in turn linked to six drivers including product quality and service quality. The conceptual model is operationalized by a structural equation...