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Keywords: Quantitative Research
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Journal Articles
Customer reciprocity in greening: the role of service quality
Available to Purchase
International Journal of Quality and Service Sciences (2022) 14 (2): 238–257.
Published: 14 December 2021
... customer engagement through better SQ. Sustainability e-commerce Customer engagement Quantitative Research Customer participation Businesses today are seeking greater customer engagement and reciprocity in greening their own business practices, even when such green business practices do...
