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Keywords: Retailing
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Journal Articles
International Journal of Quality and Service Sciences (2013) 5 (3): 290–308.
Published: 30 August 2013
...Christian Fuentes; Johan Hagberg Purpose The purpose of this paper is to contribute to the on‐going cultural turn in retail marketing by offering an overview of the interdisciplinary field of socio‐cultural retailing and discussing how this body of work can contribute conceptually...
