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Keywords: Sales
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Journal Articles
International Journal of Quality and Service Sciences (2026) 18 (1): 90–121.
Published: 21 January 2026
...Nils Hogevold; Göran Svensson; Rocio Rodriguez; Jyh-Liang Guan; Ke-Lin Chen Purpose This study aims to examine the sequential dynamics between budget performance, sales performance and satisfaction of B2B service providers in sales roles. Design/methodology/approach Research target is B2B...
