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Keywords: Servicing
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Journal Articles
Role configurations in the service provision process: empirical insights into co‐creation of value
Available to Purchase
International Journal of Quality and Service Sciences (2013) 5 (2): 155–170.
Published: 14 June 2013
...Jaakko Siltaloppi; Suvi Nenonen Purpose Research on value co‐creation has gained ground rapidly but remained at a very theoretical level. Thus, it has provided relatively little insight into the nature of individual processes of service provision/value creation, and how firms interact...
