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Keywords: Signaling theory
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Journal Articles
Going green, paying more: the relationship between trust in green labeling, green perceived value and price premiums
Available to PurchaseAidatu Abubakari, Mohammed Majeed, George Kofi Amoako, Kwame Simpe Ofori, George Oppong Appiagyei Ampong
International Journal of Quality and Service Sciences (2025) 17 (3): 381–404.
Published: 14 August 2025
...’ environmental features. Originality/value To the best of the authors’ knowledge, this study is unique because it focuses on trust in green labeling as a catalyst that influences willingness to pay premium pricing. By applying signaling theory to a sustainable consumption context, it extends...
