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1-2 of 2
Keywords: Social influence
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Journal Articles
International Journal of Quality and Service Sciences (2025) 17 (2): 168–194.
Published: 15 April 2025
... Initial trust TAM UTAUT Social influence In the last decade, the rapid advancement of artificial intelligence (AI) has radically transformed consumer behavior and revolutionized the marketing landscape. This transformation has led to an exponential growth of research on this topic (Jain et...
Journal Articles
International Journal of Quality and Service Sciences (2022) 14 (4): 595–614.
Published: 31 May 2022
...) in the context of after-sales service (ASS) and assortment satisfaction (AS) for professional services. This study also aims to study the influence of ASS upon AS. Additionally, the role of social influence (SI) in influencing these two and other dependent variables is examined. Finally, the effect of moderation...
