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Keywords: Strategic marketing
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Journal Articles
Sujood, Amit Kumar, Shuchita Singh, Nidhi Srivastava, Arpita Srivastava, Amrita Jain, Mohd Ayaz, Priya Solomon, Atul Kumar
International Journal of Quality and Service Sciences (2026) 18 (3): 521–550.
Published: 29 April 2026
... on identifying prevailing themes, research gaps and future research directions. This review aims to provide a comprehensive understanding of how AI technologies are shaping strategic marketing decisions and their implications for businesses. Design/methodology/approach A systematic literature review...
