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Keywords: Survey methodology
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Journal Articles
Using anchoring vignettes to study quality management across cultures
Available to Purchase
International Journal of Quality and Service Sciences (2017) 9 (3-4): 302–316.
Published: 18 September 2017
... to misleading conclusions (Chevalier and Fielding, 2011). Based on King et al. (2004) , the present paper proposes a new survey methodology using anchoring vignettes to study QM across cultures. Hence, the purpose of the paper is to develop an anchoring vignettes survey for studying QM practices...
