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Keywords: Trust in green labeling
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Journal Articles
Going green, paying more: the relationship between trust in green labeling, green perceived value and price premiums
Available to PurchaseAidatu Abubakari, Mohammed Majeed, George Kofi Amoako, Kwame Simpe Ofori, George Oppong Appiagyei Ampong
International Journal of Quality and Service Sciences (2025) 17 (3): 381–404.
Published: 14 August 2025
... the effects of customers’ green product experiences on their willingness to pay price premiums. In addition, trust in green labeling did not directly influence consumers’ willingness to pay more. However, it indirectly affected willingness to pay more through green perceived value. Research limitations...
