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Keywords: User-generated content
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Journal Articles
International Journal of Quality and Service Sciences (2026) 18 (3): 656–679.
Published: 23 July 2026
...Guan Chong; Uttara Jangbahadur; Vaishali Ojha; Aarti Khanchandani Purpose This study aims to examine how functional user-generated content ( UGCF ) and emotional user-generated content ( UGCE ) influence consumer behavior in social commerce by integrating the elaboration likelihood model...
