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Keywords: Willingness to pay more
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Journal Articles
Journal Articles
International Journal of Quality and Service Sciences (2023) 15 (3-4): 291–319.
Published: 20 October 2023
... to the store significantly impacts their willingness to pay more, cross-buying behaviors and loyal webrooming intentions. The moderating effect of the customer-perceived relationship investment and ARA revealed that it significantly impacted the relationship between ISSQ and willingness to pay more, cross...

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