...Paisarn Muneesawang; Kritcha Yawised; Darlin Apasrawirote Purpose The aim of this study is to comprehensively investigate, analyze, and articulate a cohesive strategic plan for immersive marketing, intricately interconnecting with content marketing, e-commerce, electronic payments, and engagement...

... 11 02 2023 22 07 2023 25 08 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only The rapid growth of e-commerce and the increasing importance of online services have prompted the need for managers to understand what consumers...

... quality (SQ) (online and offline) influences such voluntary customer reciprocity in greening. Design/methodology/approach This study used a virtual survey among 400 customers of e-commerce firms that have adopted greening practices requiring customer engagement and regressions were used to test...

...Ιoannis Tzavlopoulos; Katerina Gotzamani; Andreas Andronikidis; Chris Vassiliadis Businesses need to understand the factors that determine the quality in e-commerce to be able to achieve customer satisfaction and reduce perceived risk through improved quality. These factors, which consumers...

...Anil Bilgihan; Jay Kandampully; Tingting (Christina) Zhang Purpose – New developments in e-commerce and m-commerce technologies along with the wide adoption of mobile devices and social media have enabled companies to enhance customers’ shopping experiences and their interaction with brands...

... and Zhou, 2009), the service quality of SSTs (SQ-SSTs) has not yet been achieved up to standards of performance. As a consequence, a lack of SQ-SSTs in an e-commerce setting, which negatively affects customer satisfaction (i.e. e-satisfaction), ultimately leads to unfavourable economic performance. While...