... affecting value, the resulting model recognises that different factors have two sides, one negative and one positive, in turn affecting the value of the service. Value creation M-commerce Network effects Digitalisation and new payment services have enabled new channels to emerge ande-commerce...

...Anil Bilgihan; Jay Kandampully; Tingting (Christina) Zhang Purpose – New developments in e-commerce and m-commerce technologies along with the wide adoption of mobile devices and social media have enabled companies to enhance customers’ shopping experiences and their interaction with brands...