... creation M-commerce Network effects Digitalisation and new payment services have enabled new channels to emerge ande-commerce to gain momentum in the retail industry. Of crucial importance to retail channel choice is whether the consumer is able and willing to pay at the point-of-purchase...

...Anil Bilgihan; Jay Kandampully; Tingting (Christina) Zhang Purpose – New developments in e-commerce and m-commerce technologies along with the wide adoption of mobile devices and social media have enabled companies to enhance customers’ shopping experiences and their interaction with brands...