ECONOMIC FORECASTS — We need them, but can we trust them? Available to Purchase

For retail management as for management generally, it is essential to keep well informed of present and future economic trends. One might expect that with sophisticated computerised techniques, economic forecasting would be a great deal more accurate than it was, say, twenty years ago. But is this necessarily so? Stuart Eliot looks at some of the reasons why forecasts go wrong, and how useful they are anyway.