The Internal Market of 1992: Attitudes of leading retailers

Retailing in the UK has experienced, and continues to experience, a period of rapid development. The changes brought about have radically altered the way retailers operate. Their increasing share of markets has made the UK's largest retailers formidable operations at home. In 1992, the European Community (EC), plans to establish an internal market, through the removal of physical, technical and fiscal barriers. This survey, carried out in the spring of 1988, asked the UK's leading retailers what their attitudes were to 1992 and how they intended to meet the challenge of the internal market.