TRANSPORT PLANNING & TOTAL DISTRIBUTION

The word “transport” suggests an image of juggernauts, diesel fumes and transport cafes. But for some time now there has been an increasing appreciation of the role of transport and its far‐reaching effects on overall company planning — not only in relation to costs but also in its impact on sales and marketing. But planning an effective transport system cannot be viewed in isolation; it must be regarded as part of the overall total distribution concept. Transport is by no means a negligible aspect of the economy; 01 the gross domestic product, currently running at £65,000m., somewhere betweeen 3% and 5% of this figure is accounted for by transport.