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Volume 22, Issue 5
1 August 1994
This article was originally published in
Retail and Distribution Management
Retail and Distribution Management Cover Image for Volume 22, Issue 5
Research Article| August 01 1994

Importance‐Performance Analysis: A Case Study in Restaurant Positioning

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Publisher: Emerald Publishing
Online ISSN: 2396-9083
Print ISSN: 0307-2363
© MCB UP Limited
1994
Retail and Distribution Management (1994) 22 (5): 35–40.
https://doi.org/10.1108/09590559410067325

Presents an application of importance‐performance analysis. Using restaurants as a case in point, illustrates the derivation of a modified importance‐performance matrix. The findings indicate that more precise strategies emerge if a competitive dimension is included in the analysis.

Keywords: Competitive strategy, Decision making, Management, Performance measurement, Restaurants
© MCB UP Limited
1994
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