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Proposes primarily to test empirically Smith′s entrepreneurial typology and Miles and Snow′s typology of strategy in the restaurant sector, and then to establish whether or not there is a relationship between type of entrepreneur and type of strategy. Evidence suggests that Smith′s two entrepreneurial types may not be mutually exclusive and that a third group of entrepreneurs exists combining characteristics from both Smith′s craftsmen and opportunistic types. Finds support for Miles and Snow′s four generic strategies of defender, prospector,analyser and reactor. Through the use of discriminant analysis, it was possible to demonstrate a relationship between type of entrepreneur and type of strategy.
© MCB UP Limited
1995
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