Retailer and student perceptions of competence development Available to Purchase

Despite the availability of retail management graduates, retailers continue to recruit graduates from any discipline. A key issue, therefore, is to what extent are retail degrees developing the competences of prime importance to retailers? Conversely, considering retailer graduate recruitment objectives, how well do students understand retailers’ priorities amongst competences in graduate selection? As a relatively recent management profession, do the retail competences differ from other more established management disciplines such as finance? This paper examines these issues through the results of a survey of employer and undergraduate perceptions of competence development in undergraduate degrees. Findings suggest that retail degrees provided a high level of perceived competence development. However, the strongest focus was not necessarily on those competences the retailers most wished to see in applicants. Furthermore, the competence profile of placement work was no closer to the retailers’ selection priorities than that of academic work. The paper concludes with a discussion of the main implications for retailers and retail management degrees.