Focuses upon shopping centre developments through joint venture enterprises. By adapting the process proposed by Churchill to develop measures of marketing constructs, an instrument to assess perceived attractiveness of joint venture shopping centres in China is formulated. The proposed instrument (SCATTR) contains 21 attributes in five dimensions and exhibits high internal consistency and validity. The purpose of this instrument is to provide China’s joint venture shopping centres with an indication of their performance as well as an avenue to gain more knowledge about consumers in China. Concludes that the SCATTR instrument is a reliable and valid tool to assess the attractiveness and performance of shopping centres as perceived by consumers.
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1 February 2001
Research Article|
February 01 2001
SCATTR: an instrument for measuring shopping centre attractiveness
Grace Khei Mie Wong;
Grace Khei Mie Wong
Grace Khei Mie Wong is an Assistant Professor in the School of Building and Real Estate, National University of Singapore, Singapore.
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Yu Lu;
Yu Lu
Yu Lu is a Research Scholar, and Lim Lan Yuan is an Associate Professor in the School of Building and Real Estate, National University of Singapore, Singapore.
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Lim Lan Yuan
Lim Lan Yuan
Lim Lan Yuan is an Associate Professor in the School of Building and Real Estate, National University of Singapore, Singapore.
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Publisher: Emerald Publishing
Online ISSN: 1758-6690
Print ISSN: 0959-0552
© MCB UP Limited
2001
International Journal of Retail & Distribution Management (2001) 29 (2): 76–86.
Citation
Khei Mie Wong G, Lu Y, Lan Yuan L (2001), "SCATTR: an instrument for measuring shopping centre attractiveness". International Journal of Retail & Distribution Management, Vol. 29 No. 2 pp. 76–86, doi: https://doi.org/10.1108/09590550110381535
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