Consumer demand for online food retailing: is it really a supply side issue?

In this paper we analyze consumer demand for and acceptance of online food retailing using longitudinal data collected in three studies (1998, 1999, and 2001). Information reported is from online food shoppers in ten US markets. Comparisons of results from each of the three studies is presented and change patterns identified. We conclude by recommending that researchers shift their attention toward addressing some of the more troublesome supply side issues of the online food retailing equation.