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Volume 91, Issue 5

1 May 1989

British Food Journal Cover Image for Volume 91, Issue 5

Editors

Robert Hamlin;

Robert Hamlin

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Stefano Bresciani;

Stefano Bresciani

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Louise Manning;

Louise Manning

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Michael Carolan;

Michael Carolan

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Alberto Ferraris

Alberto Ferraris

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Research Article| May 01 1989

Evaluating Case Allowance Price Promotions for Food Products

Michael D. Geurts;

Heikki Rinne

Author & Article Information

Publisher: Emerald Publishing

Online ISSN: 1758-4108

Print ISSN: 0007-070X

© MCB UP Limited

1989

British Food Journal (1989) 91 (5): 13–16.

https://doi.org/10.1108/00070709010133793

Intense competition for consumers′ attention and for their expenditures has forced manufacturers to seek different ways to motivate all channel members to push their products.

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© MCB UP Limited

1989

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