Skip to Main Content

Article navigation

Volume 91, Issue 5

1 May 1989

British Food Journal Cover Image for Volume 91, Issue 5

Editors

Robert Hamlin;

Robert Hamlin

Search for other works by this author on:

PubMed

Google Scholar

Stefano Bresciani;

Stefano Bresciani

Search for other works by this author on:

PubMed

Google Scholar

Louise Manning;

Louise Manning

Search for other works by this author on:

PubMed

Google Scholar

Michael Carolan;

Michael Carolan

Search for other works by this author on:

PubMed

Google Scholar

Alberto Ferraris

Alberto Ferraris

Search for other works by this author on:

PubMed

Google Scholar

Research Article| May 01 1989

Evaluating Case Allowance Price Promotions for Food Products

Michael D. Geurts;

Michael D. Geurts

Brigham Young University, Provo, Utah, USA

Search for other works by this author on:

PubMed

Google Scholar

Heikki Rinne

Heikki Rinne

Brigham Young University, Provo, Utah, USA

Search for other works by this author on:

PubMed

Google Scholar

Author & Article Information

Publisher: Emerald Publishing

Online ISSN: 1758-4108

Print ISSN: 0007-070X

© MCB UP Limited

1989

British Food Journal (1989) 91 (5): 13–16.

https://doi.org/10.1108/00070709010133793

Intense competition for consumers′ attention and for their expenditures has forced manufacturers to seek different ways to motivate all channel members to push their products.

This content is only available via PDF.

© MCB UP Limited

1989

You do not currently have access to this content.

Don't already have an account? Register